Tuesday, July 31, 2018 4:08:00 PM
Intercity Rail Project
Given the extensive work being done by the North Carolina Department of Transportation (NCDOT) to improve the passenger rail infrastructure throughout the State of North Carolina, the Triangle, Triad, and Greater Charlotte regions are working collaboratively on the Intercity Rail Project to encourage passenger rail use along the corridor linking these regions.
The aim of the project is to shift travel behavior and encourage commuters and visitors to consider utilizing the train for a travel option regionally. Notably, this project will work to remove barriers on the first-mile / last-mile portion of the trip by communicating available multi-modal transportation resources and marketing these services externally. The marketing plan will be critical in helping to execute these deliverables.
The project is seeking a firm to assist with the following:
- Identification of audience
- Creating a strategic marketing plan
- Creating a logo
- Creating an email and social media marketing strategy
- Managing targeting outreach campaigns for workshops and events.